Is Lacoste Ready For A Comeback?

Like many mega "trends", Lacoste, particularly the Lacoste polo shirt, experienced a huge surge in popularity in the mid 2000s. It was too much of a good thing though, as the shirt was made in every conceivable color, and then was hijacked by frat bros around the world, many of whom owned a collection of solid-colored Lacoste polos in colors such as pink, yellow and lime green. A shame, really. Lacoste as a whole then kind of fell of the map of the fashion scene, but End Clothing just picked up a few new Lacoste pieces, and I think I'm feeling it, particularly this simple grey crewneck (see below). I like classic brands, but only when executed in a way that reflects the brand's heritage.

The "Bougie" Crewneck (such a fitting name)

It's subtle with an interesting wooly grey texture. Pair it with some navy chinos, a classic oxford, leather loafers and be bougie, just as Lacoste was meant to be. Available at End Clothing